Top 5 Questions to Ask Your Real Estate Agent Before Listing

Selling a home—especially a luxury property—isn’t just about putting a sign in the yard and waiting for offers. It’s about strategy, marketing, pricing, timing, and choosing the right real estate professional to lead the way.

In Brevard County, where the market can shift quickly and high-end buyers are looking for something truly special, selecting the right agent is essential. Whether you're listing a riverfront estate in Merritt Island, a custom home in Viera, or a beachfront condo in Indialantic, the agent you choose should have both local insight and luxury marketing expertise.

Here are the top 5 questions to ask your real estate agent before listing your home:

1. What’s Your Local Market Experience—Especially With Homes Like Mine?

Not all agents are created equal. You want someone who truly understands the Brevard County market—and ideally, someone who has experience selling homes at your price point and in your neighborhood.

Ask for examples of similar properties they’ve sold recently. A top-performing agent should be able to speak confidently about local trends, buyer expectations, and how your home compares to others on the market.

Bonus tip: Ask how many homes they’ve listed (and sold) in luxury communities or waterfront areas. The luxury market often requires a different strategy.

2. How Will You Price My Home Strategically?

Pricing is an art and a science. Price too high, and your home may sit on the market. Price too low, and you could leave money on the table.

A knowledgeable Brevard agent will perform a detailed comparative market analysis (CMA), consider current buyer demand, and tailor the price to attract the right audience. They should also be transparent about how pricing strategies can impact time on market and final sale price—especially in today’s market.

3. What’s Your Marketing Plan—And How Will You Reach Luxury Buyers?

This is a big one—especially if your home has unique features, high-end finishes, or a million-dollar view. Selling a luxury home requires more than a standard MLS listing and a few cell phone photos.

Ask about:

• Professional photography and videography

• Drone footage or virtual tours

• Staging services

• Social media advertising

• Email marketing to qualified buyer databases

The right agent will have a comprehensive marketing plan designed to attract serious buyers, not just curious browsers.

4. What Do I Need to Do to Get My Home Ready to Sell?

An experienced agent will walk through your home and give you honest, strategic advice on how to prepare it for the market. That might include staging tips, minor repairs, or improvements that could deliver a strong return on investment.

If you're looking to sell quickly or want help coordinating updates, ask if they have a network of trusted vendors. A well-connected agent should be able to recommend quality painters, stagers, landscapers, and handymen to make the process seamless.

5. How Will You Communicate With Me Throughout the Process?

Clear and consistent communication is key—especially if you're juggling a relocation, retirement, or another big life change.

Ask how often you can expect updates, how they’ll communicate (email, phone, text), and what happens once your home is under contract. The best agents are proactive, responsive, and make you feel like a priority from listing to closing.

Let’s Get Your Home Sold—with Confidence and Expertise

At the end of the day, selling a home—especially in Brevard County’s high-end market—is about partnering with a real estate team you trust. We’ve helped countless Brevard homeowners position their properties for maximum exposure and top-dollar results, and we’d be honored to do the same for you.

👉 Thinking about selling your home?
Register on our website today to receive personalized market updates and listing alerts based on your neighborhood, or connect with us directly for a complimentary home valuation and strategy session.

Luxury selling doesn’t have to be complicated—when you have the right team by your side. Let’s make your next move your best one yet.